Well, doing it badly, in any case.

I was going to write about our MUCH belated holiday party from this weekend today, but NO.

If you know me well, you know I don’t think much of most ads, especially when I can tell I am the target audience and feel that THEY are pandering to me. This is not one of those cases.

While watching a recorded TV show tonight (I don’t watch live TV other than sports if I can help it, mostly because of the aforementioned ad-induced-irritation), I happened to catch the last ten seconds of an ad at the end of a commercial break.

Of a woman leaning back into a pool.

AFTER TAKING STOOL SOFTENER.

Let this sink in for just a moment.

Are you with me yet?

…..

WHO LET THIS WOMAN IN THE POOL???

I had to go back and watch it again (twice) to make sure.

PRO TIP: If you’re going to ADVERTISE something like STOOL SOFTENER, maybe using a POOL isn’t the best IMAGE.

Just a thought.

Want to see for yourself? I couldn’t find the ad on a video streaming site to embed it here, but you can see it at the company’s website. Click the tab marked “Video” and watch. You’re welcome.